🕒 Last updated on: July 30, 2025
If you’re a real estate agent or agency looking to save time, automate marketing, and improve client communication, learning how to use Zhipu AI for real estate can give you a strong competitive edge. With AI-powered tools becoming essential in the real estate industry, Zhipu AI stands out—especially for professionals working in or targeting Chinese-speaking markets.
🔍 What Does Zhipu AI Do?
Zhipu AI is a leading Chinese artificial intelligence company focused on large language models (LLMs). Its core platform, zai.ai, allows users to create smart assistants, generate text content, build chatbots, and analyze data using AI.
In the context of real estate, Zhipu AI can:
- Write property listings and contracts
- Automate customer support via AI chatbots
- Summarize real estate market reports
- Translate listings and client communications
💸 Is Zhipu AI Free?
Zhipu AI offers a freemium model:
- Free Plan: Limited number of requests and basic chatbot features
- Paid Plans: More features, higher usage limits, and access to premium APIs and enterprise-grade tools
For casual users or solo realtors, the free plan is a great starting point. For agencies or high-volume users, paid plans offer better scalability and customization.
👨💼 Who Is the CEO of Zhipu AI?
The CEO of Zhipu AI is Zhou Bowen (周伯文).
He is a former Vice President at JD.com and also previously worked as the head of AI at IBM Research China. Zhou has been instrumental in advancing China’s AI capabilities, especially in natural language processing.
🚀 How to Use Zhipu AI for Real Estate
1. Automate Client Communication
You can build a chatbot using Zhipu AI that:
- Answers property-related questions
- Schedules viewings or calls
- Qualifies leads based on location, budget, or property type
- Supports multiple languages (ideal for international buyers)
💡 Tool: zai.ai Chatbot Builder
2. Generate High-Quality Property Listings
Instead of writing listings from scratch, you can ask Zhipu AI to do it for you.
📌 Prompt Example:
“Create a real estate listing for a 2-bedroom apartment in Shenzhen, 80 sqm, balcony, modern kitchen, near metro.”
📄 AI Output:
“Stylish 2-bedroom apartment in the heart of Shenzhen. Enjoy 80 sqm of modern living with a bright balcony, sleek kitchen, and unbeatable metro access—perfect for urban professionals.”
3. Summarize Market Reports
Zhipu AI can process long PDF reports and summarize key points into short, client-friendly insights.
📌 Example:
“Summarize this 10-page Shanghai real estate market report into 5 bullet points.”
Perfect for newsletters or social media updates.
4. Translate Listings and Emails
Working with non-Chinese-speaking clients? Zhipu AI can help:
- Translate Chinese listings into English or vice versa
- Localize communication for different buyer profiles
This helps bridge the language gap and expand your reach.
5. Create Blog or Social Media Content
Using the focus keyword “use Zhipu AI for real estate”, the AI can help you:
- Write SEO-friendly blog posts
- Generate Instagram captions or WeChat articles
- Boost visibility for your agency’s website
📌 Prompt:
“Write a real estate blog post on how to use Zhipu AI for lead generation in property sales.”
📈 Why You Should Use Zhipu AI for Real Estate
| Feature | Benefit |
| 🤖 AI Chatbots | Automate customer service 24/7 |
| ✍️ Content Creation | Save time writing listings and blogs |
| 🌏 Multilingual Support | Communicate with global clients |
| 📊 Market Insights | Get summaries of complex data |
| 🕒 Time-Saving | Focus more on closing deals |
✅ Getting Started with Zhipu AI
- Visit https://zai.ai and create a free account
- Choose your tool: writing assistant, chatbot builder, or API
- Start with small tasks (like one listing or a client reply)
- Customize your AI prompts for your niche
- Upgrade as needed based on your usage
🧠 Final Thoughts
Learning how to use Zhipu AI for real estate can transform your daily workflow. From creating smart property listings to automating client communication, Zhipu AI helps realtors work faster, smarter, and more efficiently.
Whether you’re an independent agent or a full-scale agency, integrating Zhipu AI into your business gives you an edge in today’s competitive market—especially if you’re operating in or targeting Chinese-speaking buyers and sellers.
Zhipu AI in Real Estate: Frequently Asked Questions
Zhipu AI is a leading Chinese artificial intelligence company known for its advanced large language models (LLMs) and AI agent technologies. While not exclusively focused on real estate, its versatile AI capabilities, such as natural language processing, content generation, and intelligent automation, can be leveraged to innovate and streamline various processes within the real estate industry.
Zhipu AI’s GLM series, including models like GLM-4 and GLM-4.5, offers powerful capabilities for real estate, such as:
- Automated Content Generation: Quickly generate detailed property descriptions, marketing copy, social media posts, and even neighborhood guides based on key property features.
- Enhanced Customer Service: Power AI chatbots (virtual assistants) on websites or apps to answer frequently asked questions from potential buyers/renters 24/7, qualify leads, and schedule viewings.
- Market Analysis & Insights: Process vast amounts of textual data from market reports, news, and trends to provide real estate agents and investors with summarized insights for better decision-making.
- Contract Review & Summarization: Assist in quickly analyzing and summarizing legal documents like leases and contracts, highlighting key clauses and potential risks.
Absolutely. Zhipu AI’s capabilities, particularly its text-to-video model ‘Ying’ (or related video generation models like CogVideoX), can revolutionize real estate marketing:
- Automated Property Videos: Generate engaging video tours of properties directly from text descriptions and images, saving time and resources compared to traditional video production.
- Personalized Marketing Content: Create tailored video advertisements or property presentations for specific client segments based on their preferences.
- Social Media Engagement: Produce dynamic, short-form video content ideal for platforms like TikTok or Instagram to capture buyer attention.
Example: A real estate agency could input property details and photos into a system integrated with Zhipu AI’s video generation, instantly receiving a professional-looking video tour for online listings.
Zhipu AI’s AI agents, such as AutoGLM, are designed for autonomous task execution and complex reasoning, making them highly valuable for property management:
- Tenant Support: Handle routine tenant inquiries, maintenance requests, and issue tracking.
- Automated Scheduling: Manage showing appointments, maintenance visits, and lease renewals.
- Data Analysis: Analyze property performance data, identify trends, and provide recommendations for optimizing rental pricing or identifying potential maintenance issues before they escalate.
- Supplier Coordination: Automate communication and task assignment with maintenance teams, cleaners, and other service providers.
Zhipu AI offers API access to its models, allowing real estate businesses to integrate these powerful AI capabilities directly into their existing platforms, CRM systems, property management software, and websites. This enables custom solutions tailored to specific business needs, from automating lead nurturing to streamlining administrative tasks.
For technical details and API documentation, businesses can refer to the Zhipu AI Open Platform.
Zhipu AI aims to make advanced AI accessible. While its robust models cater to enterprise-level solutions, some offerings, like the free AutoGLM Rumination agent, indicate a push towards democratizing AI, making it potentially beneficial for small and medium-sized enterprises (SMEs) looking to leverage AI without significant initial investment. The availability of open-source models and flexible API pricing also supports broader adoption.
